Eyedropper: Society For Irrational Dress

By Rani Molla on January 11th, 2010

Seemingly straight out of Orwell’s dystopian 1984 nomenclature, comes a maddening brand of clothes called Society For Rational Dress, found at Unity. The offending brand makes a $443 cardigan that wields more irony/cruelty than the Eyedropper can stand.

Even if Unity’s staff tells me the cardigan is made from some kind or other of rare/soft/expensive/exotic material and even if it’s a pretty sweet looking cardigan and even if the brand’s website state’s its original purpose was to “do away with the constricting and deforming garments typical to the Victorian era” in the 1800s (it’s safe to say such an objective is now defunct), the Eyedropper still finds $443 for a piece of clothing—that doesn’t feed me and do my taxes and get me across town—absolutely irrational.

Here is a list of things on which the Eyedropper has spent less than $443 dollars:

  • two months’ rent and utilities (not in Santa Fe)
  • plane tickets to another continent
  • a whole car
  • an Apple laptop
  • a bike, a year’s worth of repairs for said bike, a helmet, and medical fees for falling off said bike

Show us what has left the back of your eyelids burning. Send pictures of visual trespass and peculiarities to copyeditor [at] sfreporter.com, subject “eyedropper.”

5 Responses to “Eyedropper: Society For Irrational Dress”

  1. Linda

    That is irrational! Especially when you can get it for $325 original retail at http://www.nikkilaura.com/catalogsearch/advanced/result/?&manufacturer=178.

    It’s the markup of the retailer, not Society for Rational Dress that you’re pissed about….

    But $325 is still a chunk of change so you might want to just buy a car and wait for the sweater to go on sale.

  2. rebecca

    the store’s markup is crazy. there is no way Society’s cardigans retail for that much. i bought mine at Barneys for like $300.

  3. Charlotte

    Oh, thank goodness. $300 is far more rational.

  4. rebecca b

    Yeah I have a couple of sweaters from Society and they weren’t anywhere near what Unity is charging. They were both about $100 – $150 less. That particular store mark up is super high.

  5. Rani Molla

    Still a lot of money.


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